How E-commerce Platforms helpful for Small business owners during pandemic

The online revenue growth rate in 2020 increased by 44%, and in Q1, 2021 by 39%. In the post-quarantine world, this trend is likely to continue. Even when retail businesses reopen, online shopping will continue to have its advantages. Considering all of this now may be the optimal time to begin or intensify your e-commerce efforts.

As one of many E-Commerce clients, related to food industry wanted to expand their sales presence online. Their South Indian dishes already operated retail stores successfully, but they wanted to reach more customers and operate their B2C sales from a single storefront. As soon as the company got started, sales increased 400%!

With the closure of many apparel stores in certain states, one of our client, related to fashion industry has seen an explosion in online interest. Additionally, the brand was able to deliver apparel directly to consumers from their website orders, maintaining social distance while maintaining sales levels. Getting regular shipments of apparel and receiving exclusive deals creates a loyal following and more reliable sales for the company's online fashion club.

A store that has a low inventory can also limit the number of products it sells to customers with allocation settings. When new fashion rooms reopen, they can use online customer data to help in-store shoppers find clothes that best suit their tastes by integrating their online data with their in-house systems!

E-commerce, of course, is even more valuable. You can use ecommerce to help your business now and in the future in the following ways

E-commerce advantages for small businesses

Increasingly small merchants are taking their businesses online, which is driving the next wave of e-commerce. Start-ups are offering e-commerce services to help retailers establish their web presence and build brand recognition. Let's look at how such platforms are helping small businesses.

Increased visibility for your business

In addition to increasing your business reach, e-commerce platforms have several other advantages. Brick-and-mortar stores cater to a limited audience, whereas an online presence can serve millions of people. Due to the availability of various shipping options, serving customers from any location has become very easy.

Expand Your Business

Marketing your business via e-commerce means that a number of options are available to you for driving traffic, sales and leads. In order to make appropriate decisions, you need to examine your marketing funnel.

SEO (Search Engine Optimization)

When you have an online presence or run an e-commerce business, it becomes easier for you to land in search engines and increase customer recurring traffic. A business can convert this traffic into customers with the best marketing and service strategies.

Easy tracking of products

Keeping track of inventory in a brick-and-mortar business model is difficult. E-commerce, however, makes it easy to know the status of inventory at any time. Stock management is a great advantage for small retailers who have struggled with it in the past.

Delivery of automated products

Customer service is always the first thing we think of when we want to move a business online or start a new business digitally. E-commerce makes managing every aspect of a business easy. Nowadays, a wide range of logistics and shipping facilities are available for delivering products to customers around the globe.

Commercial Platform Access

Getting the word out about a business is easier with e-commerce. A retailer of any size can use a variety of commercial platforms to reach more people and increase its visibility. Therefore, small businesses will be able to compete on a level playing field with their larger counterparts.

Top E-commerce platform ease to use

Some of the best ecommerce platforms can help you start selling online quickly as they provide a flexible, scalable, and integrated solution with a rapid implementation time frame

Before the COVID-19 pandemic hit, ecommerce was demonstrating its benefits. With retail closures and a dramatic increase in online sales, ecommerce can not only help stabilize your business but also help give you a competitive edge that will last for many years to come. Ecommerce can help you achieve your business goals no matter what your needs are, whether it's enhancing the shopping experience for existing customers or supplementing in-person sales.

With new customers discovering how easy and convenient it is to order online while stuck at home due to the pandemic, the exponential growth will continue. The retail apocalypse isn't upon us just yet, of course. That said, companies that engage online do have an advantage over those solely dependent on in-store sales.

1.Easy to use

The most important feature of a good platform is that it is easy to use. It is more difficult to ensure that no step of your process slips through the cracks when the site is complex to use. Focus on the platforms that handle these aspects of your process.

2. Set-up flow

Ecommerce sites require a lot of work, from registering a domain name to managing payments. You need a good platform to keep your business running smoothly.

3. Centralized channel management

You should be able to manage your ecommerce site easily. Centralized channel management lets you manage all channels at once and stay on top of them.

4. Management of products and SKUs

You should be able to manage your ecommerce site easily. Centralized channel management lets you manage all channels at once and stay on top of them.

5. Integrated features

Having your products listed for sale alone is not enough to ensure success in e-commerce. Ecommerce sites are in fact capable of playing a huge part in your results based on the features they offer. In determining which e-commerce provider to choose, built-in features such as automated promotions and discounts, comprehensive analytics and easy integration should be considered heavily.

6. Tools for marketing

You need to be known by customers if you are going to be successful in online sales. While using a third party for things like managing customer relationships, organizing promotions, optimizing for SEO, and curating email messages might be possible, many ecommerce platforms can provide these services. Using marketing and SEO tools like these can maximize results and minimize effort, saving you time and maximizing profits.

7. Extensive application marketplace

Are you interested in integrating your social media with your website? Are you interested in emphasizing rating features? It's possible to add all of these kinds of tools to your ecommerce platform through applications, add-ons, and plug-ins, but not all platforms offer an expansive application marketplace to meet the needs of every retailer. Consider what you might want to highlight on your site and ensure that you have the option to do so.