Digital Marketing Can be called as Internet Marketing or Online Marketing. Marketing your company online is the Huge Deal.
After all the Internet Usage doubled in the past few years and Pandemic large players shifted towards Online Marketing Rather an Offline Marketing. There is a Massive shift in how people purchase products online nowadays.
What is DIGITAL MARKETING?
Fundamentally Digital Marketing is Online Marketing. Email Marketing, PPC social Media Marketing and even Blogging are all great examples of Digital Marketing.
Digital Marketing Properties
Almost Anything can be Digital Marketing Properties That mean for your Company Let say For Example, It might be.
Most of Digital Marketing Properties will fall into these categories. Even Though Some Digital Marketers Will come out with new ideas (Out of Box) to reach people.
Digital Marketing Approaches
PPC (Pay Per Click)
Pay Per Click Advertising is the broad term that can be used for digital Marketing. where you pay for every user who clicks on the Ad. For Example, Google AdWords is a form of PPC advertising.
Search Engine Optimization (SEO)
If you don’t want to pay to show up in SERP Then, you can also use SEO to try to rank Pages or Blog posts on your site organically. It’s more of Organic Results.
You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort to bring the results Organically
Social Media Marketing
Like SEO Social Media Marketing is more of Organic Traffic into the Social Media pages Like Facebook, Twitter, Instagram, Linkedin etc To achieve the Results It needs time and effort to work around. It can deliver Great Results In the long run.
Content Marketing is another Broad Term used in Digital World, Content Marketing can be used in any platform, Blogs Infographics, E books Its mainly to bring the brand Awareness
It’s one of the Oldest Online Marketing in this era, Still it’s going strong. All the digital Marketers will use email Marketing to advertise special Deals and highlight content or promote events.