As a business, you have a story to tell, of where you come from, what you are trying to do, why you do it etc. And your website is a great way of doing just that. But it’s important to understand that the website content, naming etc. can’t just be done on a whim. You would want to ensure that your website is being looked at and visited by a lot of people. If the people you are trying to attract can’t find your webpage, then your story will likely never come out. And at times your website may not be attracting the right type or a good amount of people, but why?
Just like you, a load of other businesses also have their websites on search engines like Google, Bing etc. Every minute over 380 websites get created and every day over 5,47,200 websites get created on Google. And one of these many websites is yours! So, how do you get your website to get more visits on Google? Three letters S E O or Search Engine Optimisation.
What is SEO?
Wanting to know more about SEO, you search for “SEO Services”, ”SEO” etc. on Google to find loads of websites of Top SEO Companies and blogs on SEO. Have you stopped to consider why these particular websites popped up and not others?
A well-thought-out SEO strategy (this strategy contains a lot of things) can help your website be recommended by Google to users. So, in a way SEO is you ensuring visibility for your website much like ensuring that the products you sell in your stores are visible to your customers.
As a business, you want people to spend more time on your website so that they are more likely to buy your stuff but this is not possible if your website is not designed properly, laid out properly or doesn't have the right content. Well SEO can help you slowly change your website to make people stay longer.
If people were spending a few seconds on your website earlier, then through proper SEO you can get more of them to spend minutes on your website and potentially click that “BUY” button.
So, now you can appreciate that why exactly SEO and your website go hand in hand!
Can SEO be done just by you?
Difficult. You see SEO isn’t just one thing but rather a whole load of things. It involves increasing visibility by design changes to your website, changing the content, keywords etc. Yeah, it's big!
You see SEO is not something that can be done one day and be done with it. It is something that has to be done constantly and what better way to ensure your business success by having some of the best SEO companies in coimbatore and elsewhere to look into your SEO needs.
This is why most businesses take the help of some top SEO agencies to help them with their SEO needs. To be able to perform SEO, you need the time daily and of course, the resources and people who know how to do it. Without this, it will be difficult for any business to do proper SEO.“The importance of SEO is unquestionable and it’s a boost that can help your business be discoverable to the users on the Internet.”